You can write excellent content but is it of any value if people are not reading it? In 2025, good writing is not enough to engage the reader. If your format or structure feels off, the reader will drop your content before even reading the intro. And in an age where AI tools can draft content in seconds, it is important to ensure your content stands out from the ton of average content out there. And that is where good formatting and structure come in.
In this blog, we will break down the golden rules of formatting that will help you create high-quality content that converts readers into loyal followers.
What is AIO-Friendly Content?
AIO could mean Artificial Intelligence Optimization or AI-Overview. Artificial Intelligence Optimization is when you take the help of AI tools to make your content better. Conversely, AI-Overview is specifically Google’s new addition to the SERPs, where it takes the help of Gemini to curate and present the information in a summarised manner for the users. This feature helps users to get all the relevant information in one place instead of navigating through different websites.
In today’s blog, we will understand more about AI-Overview, and what you should do to make your content reflect under the AIO section. Google does not weave the answer to the user’s queries; instead, it only surfs the relevant websites and presents the content it finds best through its own defined parameters.
Luckily, we know these parameters. And we can optimise our content accordingly so that Google can borrow it for the AIO section when user searches for anything.
Also Read: AI vs Traditional SEO: Unlock the Secret to Google Rankings
Why is it Important?
The simple answer to this question is – so that your website is not left behind in the race for rankings on the SERPs. You must optimise your content according to the parameters of Google’s AIO, so that your content is easily scannable and gets featured at the top of the page. Let’s understand why it is important in more detail.
- Featured in AI Overviews (Search Generative Experience)
- Ranks higher in position zero (featured snippets)
- Improves voice search compatibility
- Boosts engagement and click-through rates (CTR)
Once you optimise your content accordingly, your content starts reflecting in the AIO section. AIO helps in building the credibility of your website. You rank above at the position zero, meaning at the extreme top. AIO content is also optimised for voice search compatibility, which also helps in boosting your content.
Core Principles for Structuring AIO-Friendly Content
There are certain principles that you should follow to make your content AIO-friendly. Of course, it does include certain traditional practices, like keyword placement, but it is not limited to that.
1. Start With the User’s Query in Mind
Before writing your content, you must identify what your user is searching for. What does he desire? Is he searching for information, or does he want to make transactions and is seeking options? Once you find out the intent behind the user’s search, you will be able to write better and provide what the user is looking for. One of the best ways to follow this practice is by turning the primary keyword into a direct, concise H2.
Identify intent behind search (informational, transactional, etc.)
Turn the primary keyword into a direct, concise H2
2. Use a Clear & Logical Structure
Make sure to use a logical structure, meaning, you cannot place H1 in the middle of the blog, or H2s under H3s. The headings and subheadings must follow a clear structure and should not confuse the readers.
Proper Structure Example:
- H1 (Title)
- H2
- H3
- H3
- H2
- H3
- H3
- H4
- H4
- H2
- H2
- H2
- H2
Also Read: How to Use AI for Content Writing Without Sounding Robotic?
How to Fix AI Readability? Making Your Content Easy and Enjoyable to Read
AI can generate a ton of content quickly but it often overlooks readability. AI-generated content is usually long blocks of text, stiff language, and repetitive phrasing. This hampers readability and leads to more drop-offs. Here are some tips to fix the readability issue of AI-generated content.
Short Paragraphs
Short paragraphs are easier on the eyes and make the content easily scannable. A general rule of thumb is to include a maximum of 2-4 sentences in a paragraph. This does not intimidate the reader and encourages them to easily skim through the article.
Use Headings, Bullets, and Spacing
A well-structured content has proper headings and bullet points for easy readability. This helps readers find what matters quickly and keeps them engaged. A well-formatted and structured article that features headings, bullet points, and proper spacing is easy to read and offers a higher level of engagement than just blocks of paragraph.
Add Emotion and a Human Tone
AI content lacks depth and emotion. It feels robotic and quite flat to read. As a human writer, you can edit the content by adding personal insights, questions, and relatable language. Write like you are chatting with friends and not lecturing a class. Content with proper flow and structure is readable and keeps the reader hooked.
Place Keywords Strategically
One of the methods in traditional SEO is not yet outdated, and it still affects the blog. Overuse, or stuffing, of keywords can affect your ranking negatively. However, strategically using the keywords will improve your chances of getting featured in the AI-Overview section.
Find out the primary keyword, and place it in the title, one of the H2s, the intro paragraph, and the meta title and description. Apart from this, leverage secondary keywords, long-tail keywords, and LSI keywords to gain a better reach.
Primary Keyword Placement:
- Title (H1)
- First 100 words
- 1st H2
- Meta title + description
- Image ALT text
Answer Engine-Friendly Writing Style
An engine-friendly writing style means your content provides a direct answer to the user’s query in the shortest form possible. If the question can be answered in a simple ‘yes’ or ‘no’, your content should not beat around the bush, and you must start your content by addressing the query of your user.
Other ways to write AEO-optimised content:
- Clear, direct first-sentence answers after each H2
- Follow with explained detail in bullet points or numbered steps
- Maintain a conversational tone
- Avoid long, dense paragraphs
Add Visual Structuring Aids
Your blog should also be visually appealing. Large paragraphs with only text seem a bit lengthy for users to go through. Instead, you could add:
- Bullets
- Numbered lists
- Bold key points
- Comparison tables
- Diagrams or images (with descriptive alt tags)
These points enhance your blog visually and help users gain more knowledge on the subject matter.
Also Read: What’s happening in the world of Content Writing in 2025?
How to Craft Compelling Hooks?
Your hook is your content’s first impression. Even the best-written content fails to make an impression without a compelling hook. Typically, there are three types of hooks that you can utilize to create high-quality content that resonates with the reader.
Ask a Question
A question-format hook sparks curiosity and invites readers to mentally engage with the content. This is usually done by asking a question that addresses a pain point of the reader.
Example: Did you know most blogs lose 70% of readers within the first 10 seconds?
Use a Shocking Statistic
Numbers can shock or surprise, creating instant interest. You can include statistics to impress or surprise the user.
Example: Only 8% of people actually finish reading online articles word-for-word.
Begin with a Real-Life Situation
Storytelling hooks work because people relate to real experiences. These hooks portray a personal story that grabs attention and also sets the tone for what’s next.
Example: Last month, I struggled to keep my readers engaged until I tried a simple formatting trick….
Also Read: How Brand Storytelling Turns Ordinary Content Into Magic?
Call-to-Action and Content Flow
Great content is not just about what you write, it is about the reader’s journey through your content. The best blogs and articles feel like a smooth train ride, not a ragged trip with random stops. Here is how you can make your content flow better and also convert readers more effectively.
Tell the Reader What to Do Next
Every section should lead the reader to the next. This maintains the blog’s flow and keeps the reader engaged. An abrupt transition is not well-received by readers and they may drop your blog before reaching the CTA.
Example: “Want to fix your bounce rate? Let’s talk about formatting next.”
Link One Paragraph to Another
Do not make your reader work to connect ideas. Instead, use seamless transitions and mini-teasers to move on to the next part. This makes the reading journey seamless and exciting.
Example: “Now that your formatting is on point, let’s move to the real game-changer—your CTA.”
Make the Journey Smooth
Avoid abrupt shifts or sudden changes in tone. Let your writing flow naturally like a real conversation. A well-placed call-to-action and a seamless flow turn passive readers into active followers, clients, or subscribers.
Also Read: Freelance or Full-Time? The Ultimate Guide to Choosing Your Content Writing Career
The Golden Rule of Writing
To properly format AI-generated content and craft high-quality articles, you just need to remember one Golden Rule—“Your content should feel like a conversation, not a lecture.”
This includes:
- Skipping the jargon when you can say it simply
- Replace robotic phrases with natural expressions
- Pause, ask questions, and connect just like you would in real life.
Whether you are writing a blog, ad copy, script, or email, make sure to format it like you are speaking to one person, not the whole internet. That is how you keep attention, build trust, and grow your brand.
Final Words
No matter how brilliant your ideas are if they are hidden in dense paragraphs or delivered without flow, your audience will not stick around to read the whole article. In today’s digital world where content is in abundance, how you present your message is just as important as what you say.
Start with a strong hook, make your content relatable, maintain a smooth flow, and most importantly write like you are talking to a friend. If you want more tips like these and master writing, you can enroll in Skillwaala’s Free Content Writing Course.
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