The general tendency of time is that it keeps on changing and a similar thing happened with marketing. Newer forms of this concept kept coming as time flew. Now, we have a steady marketing type, known as Digital Marketing. Don’t get confused by the name of this new-age marketing style as besides improving the performances of businesses through various tools, digital marketing also offers various high-earning career opportunities for job seekers.
The internet is everywhere and plays a crucial part in major decisions and actions we conduct throughout our day. From shopping to consuming information and ordering food, it seems digitalization has finally come to its proper form. Today, you can find the perfect opportunity for yourself by choosing a career path in the digital marketing world. In this write-up, we will go through an in-depth discussion about what a digital marketing career is all about, from its history and present to the future, and where you fit in all this.
Herein, we will talk about the top 10 reasons that will help you understand why digital marketing will offer you the best career opportunity. Also, stick to the very end as we will discuss some more insights essential for your career upliftment.
Top 10 Reasons to Choose a Digital Marketing Career
Following is the list of reasons that explain why you should choose a digital marketing career and what benefits it brings on board for you:
| Reasons | Explanation |
|---|---|
| High In Demand | Digital marketing offers the most demanding jobs. |
| Room for Creativity | Digital marketing jobs are all about creativity. |
| Potential for Higher Earnings | Offers high-earning job opportunities. |
| Flexibility | Enables you to manage your job and personal life balance. |
| Minimal Entry Barriers | Unlike other job roles, it has no specific selection criteria. |
| Constant Learning | Every day is a new learning in digital marketing. |
| Work in Multiple Industries | Enables you to work across various industries. |
| Global Opportunities | Not limited to India only this field offers global opportunities. |
| Freelancing Opportunities | No field offers freelance scope like digital marketing. |
| Job Satisfaction | One won’t realize job satisfaction until he enrolls in this field. |
High In Demand
Without any doubt, digital marketing has officially become a field that offers the most demanding jobs. From SEO executives to social media handling, digital marketing careers are the perfect blend of creativity and high-earning opportunities. Unlike in previous times, today it has become critical to maintain an online presence for businesses to reach a wider audience. This has opened the window of top job profiles, eventually leading you to a better future.
Room for Creativity
Coding is not always that interesting, and this is where digital marketing fulfills all your expectations for the perfect job. Digital marketing allows you to think outside the box and use your creativity to implement innovative actions. From creating exceptional content to designing attractive visuals in the form of graphics or videos, digital marketing is all about experimenting and bringing new ideas to life.
Potential for Higher Earnings
Digital marketing is now the most commonly used promotional technique across the globe. In every sector business owners have understood the importance of creating an online presence. Reaching a wider audience means more leads for business and eventually more profit. Such reasons gave rise to numerous job opportunities in the digital marketing sector.
Some of the job roles include social media handlers, SEO executives, video editors, graphic designers, content writers, and the list is endless. Choosing any of these profiles will give you many directions to kick-start your career with high-earnings opportunities.
Here is the list of top digital marketing job profiles years and how their salaries have evolved throughout these years:
| Job Profile | Years of Experience | Average Salary (2020) | Average Salary (2021) | Average Salary (2022) | Average Salary (2023) | Average Salary (2024) |
|---|---|---|---|---|---|---|
| Digital Marketing Manager | 3–7 years | ₹6,00,000–₹8,50,000 | ₹6,50,000–₹9,00,000 | ₹7,00,000–₹9,50,000 | ₹7,50,000–₹10,00,000 | ₹8,00,000–₹10,50,000 |
| SEO Specialist | 1–5 years | ₹3,50,000–₹6,00,000 | ₹4,00,000–₹6,50,000 | ₹4,50,000–₹7,00,000 | ₹5,00,000–₹7,50,000 | ₹5,50,000–₹8,00,000 |
| PPC (Pay-Per-Click) Manager | 3–6 years | ₹4,50,000–₹7,50,000 | ₹5,00,000–₹8,00,000 | ₹5,50,000–₹8,50,000 | ₹6,00,000–₹9,00,000 | ₹6,50,000–₹9,50,000 |
| Social Media Manager | 2–5 years | ₹4,00,000–₹6,50,000 | ₹4,50,000–₹7,00,000 | ₹5,00,000–₹7,50,000 | ₹5,50,000–₹8,00,000 | ₹6,00,000–₹8,50,000 |
| Content Marketing Specialist | 2–5 years | ₹3,50,000–₹6,00,000 | ₹4,00,000–₹6,50,000 | ₹4,50,000–₹7,00,000 | ₹5,00,000–₹7,50,000 | ₹5,50,000–₹8,00,000 |
| Email Marketing Specialist | 2–5 years | ₹3,50,000–₹6,00,000 | ₹4,00,000–₹6,50,000 | ₹4,50,000–₹7,00,000 | ₹5,00,000–₹7,50,000 | ₹5,50,000–₹8,00,000 |
| Digital Marketing Strategist | 4–8 years | ₹7,00,000–₹10,00,000 | ₹7,50,000–₹10,50,000 | ₹8,00,000–₹11,00,000 | ₹8,50,000–₹11,50,000 | ₹9,00,000–₹12,00,000 |
| Affiliate Marketing Manager | 3–7 years | ₹5,50,000–₹8,00,000 | ₹6,00,000–₹8,50,000 | ₹6,50,000–₹9,00,000 | ₹7,00,000–₹9,50,000 | ₹7,50,000–₹10,00,000 |
Flexibility
Unlike technical jobs where the scope of flexibility is rare, a career in digital marketing will introduce you to a new side of corporate. From flexible timings, and flexible locations to flexible job roles, you would never want to switch your industry once you are in this one. The creative and fun element that a digital marketing job offers in the first place is enough for anyone.
Besides this, digital marketing also allows you to manage the work-life balance, because in most cases digital marketing jobs won’t give you tight deadlines. But that’s not it, because, unlike a hardcore technical job like creating applications, in digital marketing you are not required to work strictly from the office only.
In many cases, it is seen that a person who is placed in a job falling into a digital marketing category is not forced to work only from the office. Because of the less or minimal confidentiality involved in these job roles, employees are also given a choice of doing work from home.
Minimal Entry Barriers
It doesn’t matter if you are an engineer, doctor, chartered accountant, or any other role that is far out of the reach of digital marketing, you can still indulge yourself in it.
Yes, you read it right! Digital marketing is one of the very few industries where you will not be selected for a job role based on your degree, but rather on the skills you have.
Creativity is mostly considered an extra add-on in any of the job profiles of digital marketing, so if you are the one don’t waste your career in a boring 9 to 6 job.
Constant Learning
The tools that digital marketing consists of are always upgrading and evolving, as they are all connected to the internet and technology. Each day of working will bring something new to the table that will keep you updated with the latest technology. Being a part of your job this will not be something that will demand your extra time.
As you keep using the latest tools and technologies, soon you will get your hands on them. Learning is critical in today’s world and if you are left behind, it will be difficult to catch on with the pace with which technology is evolving. Remember, this will happen without watching a dedicated 30-minute to 1-hour YouTube video, which sounds pretty convenient.
Work in Multiple Industries
As we know industries and businesses across the globe always seek to enhance their business and reach a wider audience. For this established companies are always eager to hire a dedicated digital marketing team that will be responsible for the growth of the company’s online presence.
From tech to fashion and finance to healthcare, digital marketing has given rise to a variety of job opportunities across these industries. These roles can include an SEO specialist, digital marketing manager, pay-per-click specialist, social media manager, video editor, content writer, copywriter, and more.
Global Opportunities
Digital marketing has already spread itself across different borders, countries, and continents. This has allowed the professionals in this field to work in different countries for different clients on exciting projects. Ensuring your career growth in this field will introduce you to opportunities in different places, ultimately enhancing your work portfolio.
Eventually working in a certain position in the field of digital marketing will allow you to learn new skills and make you a much better candidate setting you apart from the crowd.
Freelancing Opportunities
Freelancing is a concept that has emerged as one of the most demanding job types. Being a temporary job concept in which an individual is given a limited amount of work, freelance is considered the best side job.
Whether you are a video editor or a content writer, doing freelance work will provide you with extra income and sharpen your skills.
Choosing digital marketing brings a plethora of freelance opportunities for you which you can search for in any of the job search apps.
Job Satisfaction
If you are a creative mind then spending your entire life in a cubical will be an injustice to your skills. So, if you are good at visualizing content then pursuing graphic designing or video editing will be the best choice for you.
On the other hand, if you see yourself as a person who writes creatively then you should pursue a content writing or copywriting role.
These job roles are capable of satisfying your creative mind in the most precise way and give you job satisfaction.
★ BONUS POINT ★
Start Your Own Business
One part of digital marketing that people generally don’t talk about is how useful it can be to start or grow a business. We all are aware of the fact that digital marketing is the top priority to enhance businesses in today’s time. Once you have learned the digital marketing elements, even the basics you will be able to grow your business and improve its online presence.
Eventually, you will witness your business getting more customer attention and leads than ever before. So, it is not just about getting a job, but also becoming a successful entrepreneur through digital marketing.
Importance of Digital Marketing in Today’s World
Check out the list to understand the importance of digital marketing in the present time:
Wider Reach
Digital marketing is entirely based on the internet and technology. Witnessing and using the power of social media platforms in the present time is something digital marketing relies on to promote a brand and take it to a much wider audience reach.
Cost Effective
Unlike the traditional form of marketing, this new age form is very pocket-friendly for companies. Not just high-scale, but small and medium-sized businesses are also enjoying the benefits of digital marketing, and its tools that are helping them flourish in the competitive market.
Better Customer Engagement
Because digital marketing is entirely based on online platforms and tools to enhance the performance of a business, it catches the attention of users more seamlessly. Every individual irrespective of his age is now using mobile phones and social media platforms for entertainment purposes. Digital marketing understands the algorithm and integrates the fun element of social media platforms with marketing techniques.
Improves Brand Awareness
Digital marketing is the best source to improve the brand awareness of a business in today’s date. Using promotional techniques entirely based on social media and the internet will take the business and its services to a wider audience. Digital marketing teams often use Instagram, YouTube, and Facebook to run ads that are highly capable of taking the business to a large audience.
Sustainable and Environment Friendly
Unlike marketing in previous times, where the use of papers in the form of posters and pamphlets was common, digital marketing is entirely different. Now everything is done with the help of technology and ultimately digital marketing has introduced a more sustainable way to promote businesses and conduct marketing.
Top Digital Marketing Career Job Profiles
Eager to join the new-age marketing world? Check out the list of job profiles that you can choose from to kick-start your career in digital marketing:
SEO Specialist
Being one of the most proficient job profiles in the digital marketing field it enables you to create strategies that result in increasing the rank of content on search engines like Google or social media platforms like YouTube.
Social Media Manager
Sounds exciting right? Indeed it is! Being a social media manager is all about maintaining different social media platforms and creating strategies to enhance brand value and attract potential customers.
Copywriter
Good at one-liners? Copywriting and you must be a match made in heaven! This particular career in the digital marketing industry allows you to create attention-grabbing content to promote a business. Creating advertising copies, website content, blogs, social media updates, and email marketing are some of the duties that you will fulfill as a copywriter.
Digital Marketing Manager
Lastly, if you have a good experience in all the above-discussed job profiles, then you can become a digital marketing manager. As a digital marketing manager, you will be assigned to plan and execute strategies to maintain and enhance the overall online presence of a company.
Your duties as a digital marketing manager will mostly include keeping a check on social media platforms, website performance on search engines, and creating campaigns after having discussions with digital marketing teams like SEO and designing.
Video Editor
One thing that you should be aware of is that in most cases small-scale digital marketing companies often lack the budget to hire a video editor. In such situations, they ought to rely on the animator or graphic designer in their team to create video content.
Animation on the other hand is also an in-demand job profile in this field. If you are a beginner in this field, these animation tools will help you become proficient in no time.
Salary of Top Digital Marketing Profiles
| Job Profile | Average Salary in India |
|---|---|
| SEO Specialist | Rs. 2,40,000 to Rs. 4,80,000/yr (Glassdoor) |
| Social Media Manager | Rs. 2,40,000 to Rs. 4,80,000/yr (Glassdoor) |
| Video Editor | Rs. 2,50,000 to Rs. 3,60,000/yr (Talent.com) |
| Copywriter | Rs. 4,00,000 to Rs. 6,00,000/yr (Glassdoor) |
| Digital Marketing Manager | Rs. 5,00,000 to Rs. 12,00,000/yr (Glassdoor) |
Data- Source: Glassdoor and Talent.com
Why Now is the Perfect Time to Choose a Digital Marketing Career?
This is the right time to pursue a career in digital marketing as demand for it is at an all-time high and will continue to grow with time. Today every business is relying on online growth from sales and user engagement perspectives as it generates more leads compared to offline marketing techniques.
With the rapidly evolving nature of technology and consumer behavior digital marketing is playing a major role in enhancing brand awareness across borders. All of this coming together is giving rise to new and exciting digital marketing career opportunities.
From career stability and salary to flexibility, choosing any of the digital marketing roles will lead you to a better future.
Frequently Asked Questions
Q.1 Why should I choose digital marketing as a career?
Ans. Because of the rapidly growing demand for digital marketing job profiles, choosing a digital marketing job profile to kick-start your career can be a wise choice.
Q.2 What skills are needed to start a career in digital marketing, and can I enter the field without a formal degree?
Ans. No, you don’t require any formal degree to start a career in the digital marketing industry. On the other hand content creation, social media management, copywriting, graphic designing, some insights into SEO and good communication are some basic skills that you must learn to kick-start your career in this industry.
Q.3 What is the future of digital marketing?
Ans. The future of digital marketing tends to evolve at a massive scale with the integration of artificial intelligence (AI). Besides this augmented reality (AR) and virtual reality (VR) elements are also ready for proper deployment to offer the end user an exceptional real-time experience. Ultimately with the rise of technology and the launch of new platforms, the future of digital marketing and the careers surrounding it.
Q.4 How much can a fresher earn in digital marketing?
Ans. It depends on the particular role you are choosing in this ever-evolving industry. However, according to Internshala the average salary of a fresher in the digital marketing field can range from INR 4,50,000 to INR 8,00,000 per annum.
Q.5 Which course is best for digital marketing?
Ans. The digital marketing course provided by Skill Waala is one of the best options one can consider if he is looking to start his career in this field. Here students are given opportunities to work on real-time projects with the in-house digital marketing team. This not only enhances their skills but also makes them worthy for top companies.
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