SEO and keywords are crucial elements in content writing. SEO-optimized content is useful for marketing and boosting a company’s or blog’s online visibility. Whether you are blogging, freelancing, or working as a writer in a reputed company, it is essential to have a basic knowledge of SEO to rank your content and increase your visibility.
This is where content optimization comes in. Content can be properly optimized for SEO using a simple WordPress plugin called Yoast SEO. Yoast deeply analyzes the content and provides color-coded feedback.
In this blog, we will explore content optimization for Yoast and how to structure articles for SEO. Let’s get started.
What is Yoast SEO?
Yoast is a WordPress plugin that provides color-coded feedback by analyzing your content for readability and SEO. When you write or publish your article on WordPress, Yoast gives you a detailed report about the SEO and Readability health of your content.
- Green (SEO-optimized)
- Orange (Average)
- Red (Needs Improvement)
Green light means your content is properly optimized for SEO and Readability. Orange means it is average but could be better. Lastly, Red means that your content is not optimized and needs improvement.
This color-coded feedback is dependent on various criteria in Readability and SEO.
Yoast is divided into four major categories including SEO, Readability, Schema, and Social. We will only explore the features of SEO and Readability as Schema and Social are not relevant to content writing.
Also Read – SEO Content Writing Essentials: A Beginner’s Guide
Key Features of Yoast SEO
Here are the features of the SEO section in Yoast.
Focus Keyword: The primary keyword that is present naturally in the content.
SEO Title and Meta Description: The title and description that is shown on the search engine results page (SERP).
Slug Optimization: The URL of the webpage.
Yoast analyzes your content and evaluates it based on many factors. Here are they:
Keyphrase Length: The length of the focus keyword
Keyphrase Density: The frequency of the focus keyword (number of times used in the content)
Text Length: Total Word Count
Meta Description Length: The length of the Meta Description (150-160 characters)
Keywords in the title, introduction, and subheadings: The focus keyword should be present in these places.
Internal Links: Whether you have used internal linking or not (It is recommended to do internal linking in blogs and articles)
Outbound Links: External links that navigate to third-party websites. (for example, Statista, Wikipedia, or other credible sources)
Yoast analyzes all these factors to give your content an SEO score. For better rankings and higher visibility, it is recommended to optimize your content properly based on these factors.
Readability Features in Yoast SEO
The readability section is very important for SEO writing. It provides a detailed analysis of errors in your content. Yoast analyzes your content based on the following factors:
Word Complexity: It is recommended to use simple words that are suitable for a larger audience.
Transition Words: Words that connect two sentences, like but, and, etc. Around 10% of the sentences should feature transition words.
Active/Passive Voice: Yoast encourages users to write in active voice as it is easier to read than passive Voice.
Consecutive Sentences: Yoast flags consecutive sentences that start with the same word.
Subheading Distribution: Each subheading must contain fewer than 300 words.
Paragraph Length: The paragraph length should be short (3-5 lines).
Sentence Length: Only use a maximum of 20 words in each sentence.
These factors refine your content and make it easier to read for a larger audience. By following Yoast guidelines, you can boost your writing and SEO effectiveness and increase your chances of ranking.
Article Structuring for SEO
Structure is very important for an SEO-optimized article. In fact, most of the articles that rank on Google are properly structured and formatted. But how do you structure an article? There are various ways to do that. Let’s learn.
Introduction (First 100 words): Start with an interesting hook, question, or fact. Use the keyword naturally in the first 100 words.
Catchy Headings (H1 or H2): After the title and intro, the first heading is H1 or H2. Make sure to include the primary keyword and keep it short and engaging.
Subheadings (H3, H4): Divide the article by placing relevant subheadings under the headings. You can use secondary or LSI keywords in subheadings.
Bullet Points: These boost readability and are very suitable for mobile users.
Short Paragraphs: Easier to read. Boosts readability.
Internal and External Links: Link other relevant articles of your website in the article. Also, use external links to third-party websites like Wikipedia to boost the credibility of your content.
Conclusion: A brief summary of the article with a strong CTA at the end.
Images with Alt Text: Every image on your blog must have an SEO-friendly alt tag.
Content Writing Tools to Boost Productivity
Professional writers not only use creativity but also utilize various content-writing tools to boost their efficiency. These tools save valuable time and allow writers to craft quality content without any errors. Here are some commonly used tools:
Keyword Research Tools
Keyword research is an essential element of content writing. Professional writers use various tools like SEMrush, Ubersuggest, Google Keyword Planner, Ahrefs, etc to find and filter relevant keywords according to the blog topic.
Grammar and Readability Checking Tools
Content writing requires impeccable grammar. As a writer, you cannot afford to make any grammatical mistakes. You can use tools like Grammarly and Hemmingway Editor to optimize your content’s grammar and fix any errors in your writing.
Grammarly can be integrated into Google Docs with a simple Chrome extension, providing easy access to spell checks, sentence structuring, and other features.
Also Read – Understanding Grammar, Punctuation, Style, and Niche in Content Writing
Plagiarism Checker
Plagiarism is a major concern for writers. Your written content should not contain any plagiarism as it affects SEO practices. You can use free online tools like Duplichecker and Smallseotools to check your content for plagiarism and create fresh, high-quality content.
Headline and Description Optimization
Tools like Yoast SEO and CoSchedule Headline Analyzer are great for optimizing meta titles and descriptions of your blog. These tools analyze the headline and description and provide valuable feedback.
AI Writing Assistants- Not Suitable for SEO
Utilizing AI writing assistants is not suitable for SEO. Google penalizes spammy and repetitive content created through AI. However, AI tools like ChatGPT and Jasper AI can be utilized for research purposes. Since these assistants provide accurate and exact solutions to your prompt, it can save valuable time that would have been invested in conducting research.
Also Read – Types of Content Writing
Final Words
If you learn to write proper SEO-optimized content, you can explore various domains including blogging, freelancing, or full-time content writing. Since SEO helps boost online visibility, you can create your blog and even start earning from ad revenue by simply writing blogs. Blogging is a very popular income stream in 2025. There are a wide variety of opportunities in content writing to choose from. Explore new tools, keep practising, and master the art of SEO writing to give your writing career a headstart.
If you are someone who wants to dive into content writing, you can enrol in Skillwaala’s Content Writing Course to learn about the basics of SEO and other important elements that will help you kickstart your content writing career. Enrol now and reap the benefits of this lucrative opportunity!
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