SEMrush is one of the most reliable tools across the globe when it comes to keyword research. The Live class conducted on 6th February 2025 was all about SEMrush and its use in real-world situations. This write-up includes everything from Thursday’s class. It will be useful for students who either missed the class or are more comfortable reading the information over a video learning mode.
So without any further delay, let us dive straight into the world of SEMrush!
Keyword Overview
First things first, SEMrush is about keyword overview, and through different tools, SEMrush provides different insights related to keywords, listed below:
1. Search Volume
- This shows the average number of searches per month for the keyword in a specific country.
- Example: If “game development” has 50,000 searches, it means people searched for it 50,000 times in a month.
2. Keyword Difficulty (KD%)
This tells how hard it is to rank in the top search results for the keyword.
Scale:
- 0-29% (Easy) – Low competition, easier to rank.
- 30-49% (Medium) – Some competition, moderate effort needed.
- 50-69% (Hard) – Competitive, requires strong SEO.
- 70-100% (Very Hard) – Very competitive, ranking is difficult.
3. Global Volume
- This shows the total search-volume across multiple countries instead of just one.
- Example: “game development” may have 100,000 searches globally, but only 50,000 in the USA.
4. Intent
This shows why users are searching for a keyword.
Types of intent:
- Informational (I) – Users want to learn. (e.g., “how to learn game development”)
- Navigational (N) – Users look for a specific brand/site. (e.g., “Unreal Engine
- game development”)
- Commercial (C) – Users are researching before buying. (e.g., “best game development software”)
- Transactional (T) – Users are ready to buy. (e.g., “buy game development course”)
5. SERP Analysis
SERP (Search Engine Results Page) Analysis shows the top-ranking pages for the
keyword.
It helps you see:
- Who is ranking at the top (competitors).
- Their Domain Authority and Backlinks (stronger sites rank higher).
- If Google shows featured snippets, videos, or ads for the keyword.
Also Read: Moz Keyword Explorer, AnswerThePublic & Keyword Research Sheet Guide
Keyword Magic Tool
A powerful tool that helps find keyword ideas with different filtering options:
- All Keywords – Shows all keyword ideas.
- Broad Match – Includes similar words or different word orders.
Example: “developing games,” “game creation.”
- Phrase Match – Keeps the phrase but adds words before or after.
Example: “best game development tools.”
- Exact Match – Only shows the exact phrase or slight variations.
Example: “game development.”
- Related – Finds different but similar keywords.
- Example: “game design,” “game programming.”
- By Number – Sorts by how many keyword variations exist.
- By Volume – Sorts by how many people search for the keyword.
Also Read: Google Keyword Planner: How to Set Up & Use It for Keyword Research
Keyword Gap
- This tool compares keywords between different websites.
- It helps find missing keywords that competitors rank for but your website doesn’t.
- It allows you to compare your domain to upto 5 competitors.
- Example: If your competitor ranks for “game development tutorial” but you don’t, this tool will show it as an opportunity.
One Last Thing
We hope you found the live session on SEMrush Keyword Research Tool very insightful along with this write-up. On second thoughts if you still have any doubts related to SEMrush or any other previous lectures you can reach us on WhatsApp number 91 7766967799 or Email us at [email protected].
Next to Read: A Complete Guide to Ubersuggest Keyword Explorer
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