Not paid enough attention during the Live class? Fret not because this write-up is your notes for the Moz Keyword Explorer, AnswerThePublic & Keyword Research class. So without any further ado, let us jump straight to it!
You write content and it doesn’t rank, you create backlinks but there is no sign of traffic, and eventually, the traffic on Google is nothing but zero. Herein, we will discuss the Moz Keyword Explorer and AnswerThePublic, and how to use them, from beginner level to advanced. We will also tell you how you can maintain your keyword research sheet, which will help your content rank easily.
How to use Moz Keyword Explorer?
Step 1: Create an Account on Moz
- Visit Moz
- Create a free account on the Moz Website
Step 2: Enter your keyword
- Enter the keyword of your related industry and niche
- Select the country and language
- Then click on “Analyze”
Step 3: Analyze the Data
- Keyword Difficulty (KD): How difficult it is to rank a keyword?
- Search Volume: How many people search for the keyword?
- CTR (Click-Through Rate): People are clicking on this keyword or not?
- SERP Analysis: Breakdown the top-ranking pages
Example:
Suppose you are analyzing a keyword- digital marketing tips so you will get the details for this keyword from Moz with the following points:
- KD: 45/100 (Moderate competition)
- Volume: 10K/month
- CTR: 65%
Also Read – How to use Google Keyword Planner?
AnswerThePublic ka Use Kaise Karein?
Step 1: Open the website
- Go to Answerthepublic
- Type your focus keyword and search it
Step 2: Apna focus keyword type karein aur search karein
- Questions ( What, How, Why, When, Which one)
- Prepositions (With, For, Near, Versus, Like)
- Comparisons (Vs, Best, Alternative, Reviews)
Example:
If you search ‘SEO’ you get:
- What is SEO and how does it work?
- SEO vs SEM
- Best SEO practices for beginners
Also Read – What is Keyword Research and How to Do it?
How to maintain a sheet after conducting keyword research?
Step 1: Prepare a Google Sheet or Excel File
- Open a Google Sheet or an Excel file
- Define the Columns:
- Keyword
- Search Volume
- Keyword Difficulty (KD)
- CTR
- SERP Competition
- Content Type (Blog, Video, Infographic)
- Status (Pending, In Progress, Published)
Step 2: Fill the Data
| Keyword | Search Volume | KD | SERP Competition | Content-Type | Status | Keyword |
| SEO Tips | 15K | 40 | Medium | Blog | Pending | SEO Tips |
| Best SEO Tools | 8K | 35 | High | Blog | In Progress | Best SEO Tools |
| SEO vs SEM | 12K | 50 | High | Blog/Video | Published | SEO vs SEM |
Step 3: Filter Keywords with different Color Codes
- Green (Low KD, High Volume) – Easy to rank.
- Yellow (Medium KD, Medium Volume) – Moderate competition.
- Red (High KD, Low Volume) – Tough to rank.
Step 4: Update Regularly
- Maintain your sheet on a weekly and monthly basis.
- Keep tracking the performance of the Published articles.
Final Words
We hope you got a good understanding of Moz and AnswerThePublic from this write-up. However, if you still need any assistance in using these two platforms you can reach us on our WhatsApp number 91 7766967799. Also, join our free digital marketing class at 6:30 PM from Monday to Thursday to learn every skill that falls into the field of digital marketing.
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