Have you ever wondered how the top results appear in your Google search whenever you search for ‘best salon near me’ or ‘mobile shop in Delhi’. This magic happens because of Local SEO! And the biggest role Classified & Business Listing play the biggest role in it!
In this blog, we will practically understand both these strategies and see how you can get your website or business to rank at the top of Google results!
What is Classified Listing?
It is a local SEO strategy also known as classified submission which is the same as the classified section of the newspaper. In this case, businesses post free or paid advertisements on classified websites like OLX and Justdial. These ads contain business details, services, and contact info. This helps businesses to attract potential customers who are actually interested in something. Through classified listings, you can improve their visibility, generate backlinks, and drive traffic to your website, enhancing search engine rankings.
What is Business Listing?
In business listing, you need to create and manage a profile for your business on platforms like Google My Business and Bing Places. There are essential details in this type of listing that include business name, address, phone number, website, and customer reviews. Optimizing business listings improves local search rankings, increases your business credibility, and makes it easier for customers to find your business on search engines and maps.
Also Read: Top 100 Business Listing Sites in India for Better Visibility
Key Differences Between Business Listing & Classified Submission
| Feature | Business Listing | Classified Submission |
| Purpose | It is done to build a permanent local business presence. | It is used as a temporary ad posting for promotion. |
| SEO Benefit | It improves Local SEO through listings on Google My Business (GMB) and local directories. | It is useful for short-term traffic and lead generation. |
| Backlink Type | Mostly Do-Follow backlinks. | Mostly No-Follow or Redirect links. |
| Visibility | It appears in business locations, reviews, and Google Maps. | It is for short-term listing and it can expire. |
| Examples | Google My Business (GMB), Justdial, Yelp, IndiaMart, Sulekha. | OLX, Quikr, ClickIndia, Droom. |
| Listing Duration | Listing is permanent or long-term. | Listing is usually short-term (few days/weeks). |
| Target Audience | To target local customers searching for services or products. | To target buyers/sellers looking for specific products or services. |
| Ideal For | Best for local shops, restaurants, and service-based businesses. | Best for real estate, second-hand products, jobs, and freelance services. |
A Sneak Peak Into Classified Submission?
Classified submission is an advertising technique where you can post free or paid ads for your business or services. These ads are posted on various classified websites, which help generate organic leads and backlinks.
Examples:
- Posting an ad on OLX to sell a second-hand mobile
- Listing “Digital Marketing Services Available” on Quikr
- A freelancer listing their services on ClickIndia
After this, you start getting free leads and customers!
How to Post a Classified Ad?
- Choose a Classified Website like OLX, Quikr, or ClickIndia
- Select a Category that you want to post like Jobs, Real Estate, Services, Products, etc.
- Write an Attractive Title & Description and use targeted keywords. For example, if you are selling a car then include details like Swift diesel VDI 2017 in mint condition..
- Add high-quality images (multiple) so you can build user trust.
- Include Contact Details & CTA (Call to Action) like “Call Now,” “Get Free Quote”
- Now you are all done, just post & Promote Your Ad!
Why is Classified Submission Important for Local SEO?
- Free Traffic & Leads: You get thousands of visitors every month for FREE.
- Instant Ranking & Visibility: The moment you post your ad, it starts getting indexed on Google immediately.
- High DA Backlinks: Classified listing improves the SEO authority of your website.
- Better CTR & Conversions: You get direct business inquiries.
For example, A local AC repair service posted a classified ad on Quikr and received 200+ leads in just one month!
A Sneak Peak Into Business Listing (Local Directories)
Business listing is the process of adding your business Name, Address, Phone Number (NAP), and website to local directories. These listings help your business rank on Google Search, Maps, and Local SEO.
For examples:
- Listing “Digital Marketing Institute Delhi” on Google My Business (GMB)
- Adding a gym’s details on Justdial
- A freelancer creating a business profile on IndiaMART
After this, your business gains trust and local customers can easily find you!
Also Read: Best Free Instant Approval Do follow Image Submission Sites List
How to Create a Business Listing?
- Choose a Business Directory: The first step is to choose a business directory like Google My Business, Justdial, Sulekha, and IndiaMART.
- The next step is to add the Business Name, Address & Phone Number to the listing.
- Now Select the Correct Category, whether”Digital Marketing Agency,” “Hotel,” “Gym,” etc.
- Upload High-Quality Images & Logos so users can trust your service and product.
- Add Website & Social Media Links to increase its user engagement.
- After doing the above steps, start collecting customer reviews. This will boost the rankings and trust of users!
Why is Business Listing Important for Local SEO?
- It helps rank your business in Google and your business appears on Google Maps.
- It increases trust and credibility as verified listings build confidence among customers to proceed and take further actions.
- NAP (Name, Address, Phone Number) consistency is crucial for SEO, meaning your business details should be the same everywhere and should not be different.
- As a local SEO strategy, business listings help local customers to easily find you which not only boosts foot traffic but also generates online leads.
Example: A restaurant listed itself on Google My Business and received 500+ organic calls in just one month!
Also Read: The Ultimate Guide to Off-Page SEO: Backlinks & Link-Building Strategies
Conclusion
At last, we hope you might have understood the concept of classified ads and business listings. Classified ads bring instant traffic & leads to your business while business listing improves long-term Local SEO & credibility of your business. Both are equally necessary for a local business like restaurants, service providers, agencies, or any other businesses that want to attract regional customers. Both strategies are free & highly effective!
If you have any doubts, feel free to reach out to our tutor by dropping a message on our WhatsApp number.
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Frequently Asked Questions
Q1. What is a local listing in SEO?
Ans. When referring to SEO, local listing or classified listing is an off-page SEO strategy that requires you to list your website on classified websites like OLX, Quickr, or any other to get backlinks and improve online visibility.
Q2. Is classified listing free?
Ans. Classified listings can be free or paid, and most of them are free.
Q3. Is business listing free?
Ans. There are free and paid business listings, and most of them are free.
Q4. What are the 4 types of classifieds?
Ans. Classified ads are organized into various categories like automotive, real estate, jobs, services, personal ads, and many more.
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