Writing has evolved drastically in the past few years. Especially with the arrival of AI tools and models, the definition of writing has changed (a bit). Yes, we will discuss the basic differences between AI models and tools, along with steps that will help your content come in Google’s AI overview, and other AI tools.
AI Model vs. AI Tools
AI Model
An AI model is the technology that makes smart decisions by processing data. It is the power that runs the tools like Chat GPT. Here, the power is LLM known as GPT-4.
AI Tool
On the other hand, AI tools are the platform or software that uses AI models to help you do specific tasks, like ChatGPT for writing or Canva Magic Write for designing content.
When we say “AI Models” we mean
Google AI Overviews
By now, everyone must have experienced Google’s AI overview feature. In a nutshell, Gemini curates all the relevant content from the SERP based on the user’s query and provides a summary for it, known as ‘AI overview’.
ChatGPT, Claude.ai, and other LLMs (Large Language Models)
AI tools have different norms to rank content than traditional SEO. They first understand the content and then provide a summary. Which makes it important for the writer to write in a way that’s easily understood by the AI.
Also Read: Conducting Research with Google, Chat GPT & Identifying Credible Sources
How to Write Content That Appears in AI Overview or ChatGPT Results?
The following are some basic yet effective steps that will help your content appear in the AI overview and results of AI tools like ChatGPT:
Answer the Query Clearly and Early
Whether you are writing for AI or humans, make sure you get straight to the point in the first 2 lines of your paragraph. Making stories around your content and building unnecessary buildup just wastes the time of the reader.
Use Proper Headings and Subheadings (H2, H3)
Structure is the key element that defines the authenticity of content. AI loves scanning well-structured content. Adding sufficient H2s and H3s in your write-up will give it a systematic structure. Also, if you try to put each heading in question format, it will do wonders for your content in the long run.
Include Bullet Points & Lists
Another essential point is to include bullet points in your content. Instead of using long paragraphs in your content, break them into bullet points. This eliminates the factor of boredom while reading content, and at the same time, enhances the overall presence of your content. Besides this, you can also write a full listicle content for your website, which itself has more chances of appearing in the AI overview and tools. These are easier for AI to extract and show as summary content.
Use “What, Why, How” Style Writing
Clearly defined sections are preferred over vague and fluffy writing. Considering question-style writing is a great way to equip your content with well-defined sections. When you create a heading in question style, keep the tone of the information under it in an answer style.
Be Objective and Factual
Clickbait is the biggest sin of all in the world of content creation. Besides avoiding sensational titles for your write-up up also avoid exaggeration or ambiguous opinions as it could mislead the reader. Rather, focus on creating original, well-backed content, as it will always have more chances of appearing in the AI overview.
Also Read: Writer’s Portfolio, Networking, and Personal Branding: The Three Pillars of Freelancing Success
Writing for ChatGPT-like AI Tools
ChatGPT uses content from the web to generate responses. Ensuring the following elements in your content will be a great move:
- Clear
- Structured
- Informative
- Written in a teaching tone
The above points have a high chance of being summarized or referenced in responses compared to the vague content consisting of long paragraphs.
For Example:
Instead of saying “There are many ways to save money,” you can say: “Here are 3 practical ways teenagers can start saving money:
1. Set a weekly savings goal
2. Use savings apps like Fyp or Akudo
3. Track expenses with Google Sheets.”
Tools to Help Optimize Content for AI
These 3 tools are great helpers when you plan to optimize content for AI:
1. Surfer SEO
Surfer SEO optimizes your headings, keywords, and readability. It also helps optimize your content for AI by providing data-driven insights. In addition, it also provides recommendations based on the analysis of top-ranking pages on Google.
2. Frase.io
Fraser.io is no ordinary AI tool, as it not only conducts in-depth research on competitors and finds their action points but also tells you how you can outrank them. Besides this, it also presents insights for the improvement areas for your content.
3. ChatGPT
Chat GPT needs no introduction, but it is also important to understand the wise use of this AI tool, especially in the writing field. For the initial days of your writing career, you can start asking for the summaries of complicated, large pieces of information. You can also consider proofreading your content and correcting the minor or major grammatical and punctuation errors.
Also Read: How Brand Storytelling Turns Ordinary Content Into Magic?
Defining Content Objectives
Every piece of content has to serve a purpose, and that’s your content objective. Before writing any content piece, ask yourself, will my content educate, entertain, build trust, or sell? If you get the answer, things will move in the right direction. The following table will help you understand which content type suits which objective and what writing tone or style you should consider.
| Objective | Example Content Type | Writing Style/Tone |
| Educate | Blogs, Guides, Tutorials | Clear, step-by-step |
| Entertain | Reels, Social Posts, Humorous Content | Conversational, trendy |
| Build Trust | Case Studies, Testimonials | Honest, experience-based |
| Sell/Convert | Landing Pages, Ad Copies | Persuasive |
Let’s Understand Better with a Real-World Example
Suppose you’re writing a blog titled “Top 5 AI Tools Every Content Writer Should Use.”
- If your content goal is to educate, you can add tool comparisons, use cases, and pricing information.
- In case your content objective is to convert, add CTA buttons, links to sign up, and limited-time offers.
- Lastly, if the motive of your content is to rank on AI Overviews, consider using headings like:
“What are the best AI tools for writers?”
“How do writers use ChatGPT or Grammarly?”
Also Read: What’s happening in the world of Content Writing
Wrapping Up
We hope you understood the role of AI in the lives of writers today. Be it AI tools or overviews, considering the above-discussed points will eventually make you a competitive candidate in the content writing realm. In addition, the content objectives also give you clarity on deciding which writing tone, platform, and writing type you should opt for. You can also refer live class video below to learn more about this topic.
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