Digital Marketing has become one of the most demanded fields of the modern age. Backing this fact are multiple reasons, be it the range of skills it holds from the digital world or the transition of the concept of marketing from offline to being completely online, digital marketing has surely become a part of today that is meant to change the future. From covering various disciplines like search engine optimization, social media marketing, email marketing, and content creation, digital marketing offers excellent opportunities to connect with audiences and drive business growth via different online channels.
Learning these skills, digital marketer develops strategies that are majorly responsible for enhancing brand visibility ultimately leading to customer engagement and an increase in overall revenue. Moreover, continuous learning and adaptability remain the key aspects that make it an ideal career for individuals passionate about technology, creativity, and communication. The scope for a digital marketing career in India is rising at a rapid pace and in this blog, we have listed the best 7 digital marketing career opportunities that you can choose from.
Best 7 Digital Marketing Career Opportunities
1. Social Media Manager
One of the first digital marketing opportunities you can rely on is a social media manager. As the name suggests, the job of a social media manager is to manage the different social media accounts of the clients. Digital marketing companies hire social media managers to maintain the online presence of the client’s company via their social media accounts. In addition, companies can also hire these personnel to manage their social media accounts and increase brand awareness. Managing social media accounts seems a simple and engaging task to many, as according to them it involves elements of video and photos.
Moreover, there is more depth to this concept rather than just uploading reels or long videos for the sake of bringing engagement to the account. Instead, a social media manager is initially responsible for analyzing the algorithm based on the company and the type of services it provides. Based on the algorithm results, he will plan the content that will be uploaded to the social media platforms including Instagram, YouTube, Facebook, LinkedIn and others. In addition, the social media manager will also connect with copywriters, social media influencers, and visual content creators to gain immense growth for their social media accounts.
2. SEO Specialist
SEO which stands for Search Engine Optimization is one of the most in-demand aspects of digital marketing responsible for increasing the visibility of the website and pushing its position in the SERP (Search Engine Result Pages), via which the business tends to grow. This can be considered as an SEO process as a whole. Moreover, to elaborate, the individuals who hold expertise in SEO often analyze competitors and companies to plan better strategies.
From that research, the SEO executive determines what keywords are used by the top competitors. In addition, the individual also ensures that the traffic of the website keeps increasing at a constant rate, meaning, enough people are visiting the website. Moreover, SEO professionals in some cases can also speed up website loading times, which ultimately enhances user experience.
3. Digital Marketer
It is no surprise that in the Digital Marketing career scope, you get the opportunity to become a Digital Marketer. As the name suggests, a digital marketer’s job is to market a business digitally via different social media platforms. The overall goal is to increase awareness about the brand in different ways. Be it advertising campaigns, email marketing, social media marketing, or influencer marketing, choosing any of these tricks helps a digital marketer to increase and enhance the online presence of a company or business.
In addition, the role of a digital marketer also includes increasing website traffic, brand exposure and ultimately generating sales for the company. Also, by using digital analytics tools, the professional can regularly track website traffic and purchasing patterns of the users which will help in analyzing the position of the company to plan better strategies for the future.
4. Social Media Influencer
In the age of digitalization, where social media platforms like Instagram, YouTube, and Facebook have become the most used applications to showcase talent or spread information, the majority of people have used these platforms to uplift their careers. Be it cooking, singing, or even playing some sport, digital marketing experts like such hold enough followers to collaborate with brands to exchange content and increase the reach of their accounts to a wider audience.
Social media influencers create visual elements like creative videos and images that are majorly responsible for the upliftment of social media accounts, ultimately enhancing the brand value of the company or the business. All in all the job of a Social media influencer is to promote companies and increase their brand value via different social media tools which ultimately adds to the sales for the company to bring visitors to the websites being potential customers or clients.
Related reading: Best In-demand Professional Certifications in 2024
5. Copywriter
Copywriting is considered as the new age marketing, and backing it are multiple reasons. However, before diving into them it becomes important to understand the concept. Copywriting is a tool of digital marketing that is used in the promotion of a business via different tools which include but are not limited to emails, blogs, digital ads, websites, and social media posts. Moreover, as you keep moving forward in the world of digital marketing, you will realize that it includes the essence of writing in several stages.
With a wide range of content, including emails, ads, taglines, and more, a copywriter must be curious and creative to give the required results. Their job is to grab the attention of the people in this highly competitive and distracting world, henceforth creating a highly creative post becomes a necessity for them.
6. Search Engine Marketing (SEM)
Often getting mixed with Search Engine Optimization, a person holding the knowledge of SEM takes the work of SEO to another level. Search Engine Marketing is considered the combination of advertising and SEO, as it involves the elements of both. By using paid tactics, an SEM manager finds the keywords that are in trend or the keywords that people are searching the most. Further, the individual determines the appropriate amount to bid for such keywords, ultimately enabling the company pages to appear in search results.
Moreover, there are various platforms that you can rely on to search the related keywords, and at the same time manage bidding. Besides knowing these tools, an SEM individual should be data-driven and highly analytical to become successful in his job.
7. PPC Specialist
PPC or Pay-Per-Click is a concept that refers to paid advertising on the Internet. With each click on their ad, the advertiser is entitled to pay a fee. A PPC specialist uses their expertise to maximize the result of a PPC campaign for his clients. You as a PPC specialist can work in the marketing department of a company or an agency where you will manage campaigns for all your clients.
As a PPC specialist, you will be also working with the internal stakeholders in addition to the clients. Planning remains the initial task of a PPC specialist where the individual will be gathering information by analyzing the latest trends and based on that data, will create PPC campaigns for different digital channels. In addition, the responsibilities of this digital marketing job will also include the following:
- Overseeing the already running campaigns,
- regularly analyzing the trends,
- writing engaging ad copies,
- building relationships, and developing business.
Start your Career Journey with Skill Waala
The digital marketing career path is something people are heavily relying on. Also, the future of digital marketing career seems very bright. However, there is confusion in people’s heads that which platforms to choose to start a successful career journey in the field of digital marketing. Your wait has come to an end, as Skill Waala can be your one-stop destination for your career desires. Be it, a digital marketing course, AI&ML course, or DevOps, Skill Waala offers 10 plus in-demand courses to choose from that will up-skill your career. So, whether you are a graduate or undergraduate, nothing can stop you from reaching your career goals anymore! Pursue the best digital marketing course in Jaipur at Skill Waala, join us today and get the following benefits:
- Backed by BR Softech, a leading IT company
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Frequently Asked Questions
Ans. Digital marketing is one of the booming industries in India and with the budget projected to reach an all-time high of 539 billion rupees in 2024, in comparison to 199 billion in 2015, one cannot deny the fact that digital marketing has become a necessity of the present era.
Ans. In India, the average monthly salary of a digital marketing job is around 54,000 Rupees, which ultimately is higher than the national average of 32,840 Rs.
Ans. Undoubtedly, digital marketing is one of the most in-demand jobs of 2024, and the way it tends to open vast job opportunities, it is expected to reach 9 lakh jobs in 2024 and a value of $160 billion by 2025.
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