Are you tired of getting rejected in digital marketing job interviews? Or are you looking for a way to enter the digital marketing field as a fresher or intern? Your stars must be aligned today because in this write-up we will discuss the top 25 digital marketing interview questions that are asked to freshers, interns, and experienced individuals.
Digital marketing is a concept that enables marketers to use technological tools like desktops, mobile phones, tablets, and other forms of technology to promote a product or service to a vast audience. Considering this new-age marketing form is in high demand, there are many career opportunities that digital marketing is giving rise to. But is it that easy to crack a digital marketing job interview? Let’s find out!
We understand how frustrating it gets when a person sees himself as not being able to crack a digital marketing interview. Everyone thinks that digital marketing is all about social media and related stuff, but in reality, it goes deeper into technicalities than most of the IT fields. Now if that’s it for the intro part, let us look into the questions for the digital marketing interview!
Digital Marketing Interview Questions for Freshers
Q. 1 What is digital marketing?
Ans. It is one of the most obvious interview questions for digital marketing freshers. To answer this question briefly, explain how SEO, email, social media, and more can help a digital marketing team promote a brand to a wide audience. Give a good read to search engine optimization and how it helps in increasing website traffic and rank on Google. Besides this, give a brief on how social media plays an important role in advertising a brand on different platforms like YouTube, Instagram, Facebook, and more.
Q. 2 What are the different types of digital marketing profiles?
Ans. Keep this answer short and sweet by telling the top 5 or 10 digital marketing profiles that you are aware of:
- Social media marketer
- Affiliate marketer
- Email marketer
- Search Engine Marketer (SEM)
- Content marketer
- Pay-per-click advertising specialist (PPC)
- Search engine optimization executive (SEO)
Q.3 What is SEO?
Ans. This is often asked as a digital marketing interview question. Start your answer by telling the full form, which is search engine optimization. Then explain the role of an SEO executive.
Explain like this- The SEO executive is responsible for increasing the website traffic and maintaining quality by performing various tasks. The expert also ensures the creation of backlinks on different websites and performs different off-page activities to enhance the performance of a website and increase its traffic. Overall, an SEO executive is the make-or-break element for a company’s business from an online perspective.
Q.4 Explain the concept of keywords and why are they important.
Ans. Your answer- Keywords are the actual key search phrases that users use to search for anything of their choice. Ensuring such keywords in your content can bring a good amount of organic traffic to your website. Finding such keywords with the help of tools like Semrush is yet another responsibility of an SEO expert. But one should also keep in mind that keyword stuffing can reverse the good results as well.
Tip: Google’s August Broad Core update states that the preference should be given to user intent and if it is not followed Google can take the rank of your site down.
Q.5 Where would you put the keywords to increase the rank of your website?
Ans. Apart from efficiently using the keywords in articles or blogs, also consider utilizing them in the following sections of the website as well:
- Web page title
- Web page URL
- Meta description
- Headings
Tip: You can also add that the keywords you choose should have a density of less than 40. The less the KD, the better.
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Q.6 How would you stay up to date with the latest digital marketing trends?
Ans. Google trends as it is from Google itself then there are multiple other options suchs as Semrush, Uber suggest, successful bloggers/writers, listening to podcasts, and following industry experts on social media platforms, one can keep up with the latest digital marketing trends.
Q.7 What digital marketing tools are you familiar with?
Ans. Even if you are a complete fresher, never say that you are not familiar with any of the tools. For this, you can check some basic tools from Google and learn enough facts about them before your digital marketing interview. They can include Google Analytics, Google Trends, and Semrush.
Q.8 What is the difference between organic and paid search?
Ans. The organic search comes when no penny is spent to bring the search results to the top of Google search results. On the other hand paid search is the opposite of organic search. A paid search by its title suggests bringing the content of the website to the top by running ads.
Digital Marketing Interview Questions for Interns
Q.9 What is the one brand you would run a campaign for and why?
Ans. In this answer state a name for your favorite brand. Then highlight some of the sections where the brand lacks campaigning and promotional actions. Also, list some of the campaign styles that you would opt for:
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Paid advertising
- App notifications
Tip: You can also give an example of Zomato, as the branding for this online food delivery app is seen as a benchmark in the world of online campaigning.
Q.10 What is the one digital marketing trend that is overrated according to you?
Ans. This answer might be subjective but for the most part, people prefer saying influencer marketing. Backing this answer you can say that hiring an influencer only increases his or her brand value and does not work as a marketing campaign for the business.
Some companies like Nike have gained immense popularity from influencer marketing. They hired Michael Jordan as their first influencer marketer and in a year Nike became a successful company with the increase in rapid sales for the AIR Jordan shoe series.
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Q.11 What is the biggest challenge digital marketers face today?
Ans. Keeping up with the latest trends and constantly changing algorithms, especially on Google and social media platforms is one of the most common challenges that are faced by digital marketers in the present day.
TIP: But as an intern, I learned from my mentors that apart from this traditional challenge, catching and following the user intent has become very difficult.
Q.12 What is the most common misconception about the world of digital marketing?
Ans. This is yet another common digital marketing interview question of all time. People who are not familiar with or associated with this field often say that digital marketing is all about social media. However, in reality, several layers to this vast field are key to promoting a business or company:
- Content Promoting
- Social Media Marketing
- PPC Advertising
- Paid Advertising
Q.13 What are the key differences between SEM and SEO?
Ans. SEO stands for search engine optimization and SEM stands for search engine marketing. SEO focuses on bringing traffic to the website via organic search results and on the other hand, SEM increases the traffic and visibility of a website through both paid and organic results.
Q.14 What are some of the most commonly used social media platforms of this year?
Ans. Talking about 2024, Facebook and YouTube are the top two social media platforms that have been seen as a priority among people in 2024. However, the list also includes Instagram and WhatsApp.
Q.15 How would you consider a digital marketing campaign a successful one?
Ans. Considering KPIs like traffic, conversation rates, and most importantly feedback from the audiences will determine whether the campaign has successfully worked or not.
Interview Questions for Digital Marketing Executives
Q.16 Do you have any previous experience in the digital marketing field?
Ans. The answer to digital marketing interview questions like this should be straightforward. Just mention the years or months of experience you hold as a digital marketing executive and move on in the interview.
Q.17 Why are you interested in the digital marketing field?
Ans. This question is a gold mine for your digital marketing interview. Explain briefly what fascinates you about the world of digital marketing. In short, your overall personality should reflect that you are fond of this field and you have already used some of the tools in daily life.
Your Answer– My fascination for digital marketing has come since I watched famous advertisements in my childhood. From Fevicol to Mountain Dew advertisements, they were all a treat to my eyes. Since then I wanted to explore the fascinating world of this art form.
With time I pursued digital marketing courses during my college days and enrolled myself in related internships. Now I seek an opportunity that could finally fulfill my craving to enter the digital marketing field and indulge in a creative job role.
Q.18 Explain the concept of CRO and why is it important in digital marketing.
Ans. Conversion rate optimization or CRO is a method that is used to increase the percentage of visitors coming to the website to perform desired actions. Conversions can be in any form depending on the company. This helps the organization determine whether they are going on the right path or whether the strategies need to be changed.
From a company’s perspective which seeks queries from website content like blogs can opt for the following types of CRO methods:
- A/b testing
- Add pop-ups
- Text-based CTAs
- Whatsapp CTA
- Add forms
Q.19 On a scale of 1 to 10 how would you rate yourself based on your knowledge of digital marketing?
Ans. This digital marketing interview question is mostly asked to check your confidence. Know your worth and answer this question confidently.
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Q.20 What was the recent Google March 2024 core update?
Ans. Every individual will be asked this question in a digital marketing interview in today’s time. Go through the in-depth understanding of this update as this was one of the biggest updates that Google has brought in recent times. You can take the help of YouTube or Google to learn everything about this update.
Q.21 Which SEO tool do you use for keyword research?
Ans. The tools are Semrush, Google Analytics, Uber Suggest, Google Search Console, and Ahrefs. Include some of these tools in your answer as it will signify that you are aware of the latest SEO tools and also how to use them.
Q.22 What is keyword proximity?
Ans. Keyword proximity is the distance between keywords in content. Keeping the answers as simple as possible can do wonders for you unless you are asked to elaborate on it. This will confirm two things, you can make another person understand the concept easily, and secondly, you hold a good knowledge as you also elaborated the answer when asked to.
Q.23 What are the two ways that you can categorize digital marketing?
Ans. Digital marketing can be categorized in two parts, one is inbound marketing and another is outbound marketing. Inbound marketing involves actions like social marketing and content marketing which brings the customer to you. On the other hand, outbound marketing includes sending emails, running ad campaigns, and giving calls.
Q.24 What is the one most effective way to increase website traffic?
Ans. Don’t just say that keywords are important and using them wisely in your content will increase the traffic. User intent is Google’s priority and if an organization is planning to increase its traffic and rank on Google’s SERP then every content should align with the user’s intent.
Just like this add a variety of points in your answer without showing that you are giving more than one way to increase the traffic on the site. But at the same time, you are mentioning both keywords and user intent, which reflects how knowledgeable are you.
Q.25 What is Core Web Vital?
Ans. Core web vital is a metric that Google uses to assess the experience of the users and accordingly increase the ranking and traffic of the website on SERP. Naturally, if the ranking increases, it will bring more traffic to the site.
Questions for digital marketing interviews are not mostly technical. However, this question is asked in most of the interviews to check the basic technical knowledge of SEO executives.
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Frequently Asked Questions
Ans. Confidence is the key to passing any interview! Even if you don’t know the answer to every question, do not get nervous and give replies confidently. This will clarify that you are a confident personality and are eager to learn things you are not aware of.
Ans. Before going for the interview always revise some of the important topics about digital marketing. Besides this keep your resume updated and make sure that you are aware of everything that you have mentioned about yourself and experience in the resume. Lastly, be calm and try not to get nervous as in most cases getting nervous often makes you forget basic things.
Ans. Digital marketing is a vast industry and it has immense potential with which you can indulge in high-paying jobs in this field. Some of the most prominent jobs in this field are social media manager, digital marketer, SEO specialist, and content writer.
Ans. Yes! There are no specific qualifications required to become a digital marketing professional. Even if you come from an entirely different field like IT, still you can switch your career and become a digital marketing expert.
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