Preface
It is no surprise that digital marketing has expanded its reach to nearly every sector of society. Every business, big or small, knows the importance of promoting itself digitally via different online platforms. This led to several career opportunities in the digital marketing realm, with salaries ranging from INR 2 to 20 Lakhs per annum.
In this era of digitalization, the scope of opportunities in digital marketing is constantly evolving. If you are also eager to land in one of the digital marketing roles, this blog is a gold mine for you. Today, we’ll explore the salaries of digital marketing job roles for both freshers and experienced professionals.
Key takeaways for you from this blog
- The salary in the digital marketing field ranges from 2 LPA to 20 LPA.
- Freshers can start their careers with SEO, Content Writing, or Social Media Marketing.
- Senior roles like Digital Marketing Manager and Automation specialists can offer a high salary.
- AI is enhancing digital marketing, not replacing it.
- All you need is the right career guidance and skills to start a successful career in the digital marketing field.
Digital Marketing Salary for Freshers & Experienced Professionals
| Job Role | Digital Marketing Fresher Salary | Digital Marketing Experienced Salary |
| SEO Executive | INR 2.2 LPA (₹18,333/month) | INR 4.6 LPA (₹38,333/month) |
| Search Engine Marketing Specialist | INR 2.8 LPA (₹23,333/month) | INR 9.75 LPA (₹81,250/month) |
| Social Media Marketing | INR 1.5 to INR 3.5 LPA (₹12,500 to ₹29,167/month) | INR 10 LPA (₹83,333/month) |
| Pay-Per-Click Analyst | INR 2.5 LPA (₹20,833/month) | INR 10 LPA (₹83,333/month) |
| Content Marketing | INR 2 to INR 4 LPA (₹16,667 to ₹33,333/month) | INR 10 LPA to INR 20 LPA (₹83,333 to ₹1,66,667/month) |
| Marketing Automation Specialist | INR 4 LPA (₹33,333/month) | INR 20 LPA (₹1,66,667/month) |
| Content Writer | INR 2 to 3 LPA (₹16,667 to ₹25,000/month) | INR 7 LPA (Up to ₹58,333/month) |
| Digital Marketing Manager | INR 4.5 LPA to INR 8 LPA (₹37,500 to ₹66,667/month) | INR 8 LPA to INR 12 LPA (₹66,667 to ₹1,00,000/month) |
What do these Professionals do?
Now you know the salary of digital marketing, let us understand the responsibilities these job roles come with:
SEO Executive
SEO stands for search engine optimization. An SEO executive is responsible for improving the website’s ranking on search engines like Google. SEO executives primarily use organic methods to improve rankings, including both on-page and off-page activities. And for some people who don’t know these factors and are keen to learn the SEO Course can avail these for free with Skillwaala, which provides free SEO training course with certification, with proper job assistance and career counseling.
Search Engine Marketing Specialist
SEM is quite the opposite of SEO, as it focuses on the paid ways to rank the website. SEM specialists are responsible for managing campaigns and tracking their performance.
Social Media Marketer
A social media marketing expert utilizes various platforms to enhance the online presence of a business. This helps increase traffic, which boosts sales and strengthens the company’s brand in the long run.
Pay-Per-Click Analyst
A PPC analyst is responsible for reviewing online advertising campaigns, with a primary focus on social media platforms and paid search. By managing ad campaigns, they ensure the right audience is being targeted to bring relevant traffic to the website. This eventually helps maximize the total return on the investment by ensuring cost-efficient ad performance. Conducting keyword research, creating ad copy, analyzing data, and most importantly, adjusting bidding strategies are some of the most critical duties that a PPC analyst fulfills.
Content Marketer
A Content Marketer is an individual who creates blog posts, how-to guides, infographics, long-form or short-form video content, white papers, and much more. But what’s the goal? Simply put, it’s to attract and engage the target audience through valuable content. However, this is not achievable in one go; rather, one needs to plan, conduct research, then create, distribute, and lastly analyze the content to ensure the performance is on point.
Marketing Automation Specialist
Automating tasks is the future, and a Marketing Automation Specialist uses tools to automate tasks like creating workflows, emails, and social media posts. They also work on identifying certain ways through which they could send these in a personalized manner. This helps build lasting relationships with customers and encourages repeat engagement with your services.
Content Writer
Content writing is no longer limited to writing blogs and articles only. Today, content writers need to get involved in writing copy and video scripts as well. The sole purpose of a content writer is to create engaging written content. This can help drive website traffic, prompt customer action through compelling copy, or provide a strong script foundation for creating informative videos. Whether it’s Google’s AI overview or tools like ChatGPT, content that addresses user intent effectively is more likely to surface on such platforms.
Digital Marketing Manager
As the name suggests, this individual is responsible for developing, managing, and later analyzing the overall digital marketing strategies of a company. The purpose of creating and managing digital marketing strategies is to enhance the overall digital presence of a company with a major focus on increasing traffic. And if you are looking to take Free Digital Marketing Course with Certification then Skillwaala is here to help you not to struggle in your career growth, get easy training and easy placements.
By analyzing the data through social media, SEO, email marketing, and online advertising, every digital marketing manager brings a to do list to the table. Considering such steps leads the brand to a better direction with a high return on investment.
Content Creator- Bonus Role ★
A content creator is an individual who creates content to share with their audience via social media platforms like Instagram, Meta, and YouTube. However, they are not limited to social media platforms; they also create blogs, articles, copy, videos, audio, and images. However, each content creator has a different purpose to fulfill through their content; it could be to educate, entertain, or to do self-branding.
The content creator fresher’s salary could range from ₹1.6 Lakhs to ₹7.5 Lakhs per year. On the other hand, the salary of an experienced content creator could be from ₹5,00,000 to ₹14,00,000 or more.
Last Thought
If you always wanted to work in the evolving world of digital marketing, these jobs could be the doorway to your success. Doesn’t matter if you are pursuing a degree or working in a boring 9 to 6; keep learning the relevant skills along the way. Skillwaala can be your guide in this journey if you feel lost in your current job, have a long career gap, or are struggling to get your first digital marketing job. Book a free career counseling session, and let us help you navigate your career challenges. After we help you identify a clear career path, you can also consider enrolling in our free digital marketing course.
And that’s how you will start or restart your journey in the ever-evolving and in-demand digital marketing industry.
Frequently Asked Questions
Q.1 How much salary does a fresher earn in digital marketing?
Ans. A fresher can easily earn between INR 2L and INR 5L per year. This may vary depending on your city or location.
Q.2 Will AI replace digital marketing?
Ans. No, instead, it will ease the process, especially by automating the tasks, improving efficiency, and providing deeper insights.
Q.3 Which are the highest-paying digital marketing jobs?
Ans. Digital Media Managers, Pay-Per-Click Managers, SEM/SEO Specialists, Content Strategists, E-Commerce Specialists, Brand Marketing Experts, and Social Media Marketers are some of the highest-paying jobs in digital marketing.
Q.4 Is digital marketing a good career?
Ans. Yes, especially with the majority of businesses moving online, the demand for digital marketing professionals has increased drastically. With numerous job opportunities in this sector, you can choose the one that best suits your interests.
Q.5 How can I learn digital marketing for free?
Ans. Look for IT company-backed training institutes that provide free skill-based education. One of the leading examples of which is Skillwaala. Being backed by an IT company, Skillwaala provides a free digital marketing course along with several other benefits to make students 360-degree ready.
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