An online presence is crucial for brands in today’s digital era. However, simply having a website is not enough; you also need to rank on search engines like Google to boost your visibility and success. This is where Search Engine Optimization(SEO) plays a key role.
One of the most powerful SEO tools available today is Ubersuggest, developed by digital marketing expert Neil Patel. Ubersuggest is an all-in-one SEO tool designed to help users with keyword research, competitor analysis, content planning, and overall SEO strategy building.
Whether you are a beginner or an experienced marketer, Ubersuggest provides valuable insights to enhance your website’s performance. In this blog, we will dive into Ubersuggest and one of its most important features- Keyword Explorer.
Let’s get started.
What is Ubersuggest?
Developed by Neil Patel, Ubersuggest is an SEO tool that provides various features including keyword analysis, domain insights, and SEO recommendations. It helps users find the right keywords to target, analyze competitor’s websites, and create an effective content strategy.
Whether you are a blogger, digital marketer, or business owner, this tool can help boost your online presence by providing data-driven insights.
How to Register and Log In to Ubersuggest?
If you are a new user, you can follow these steps to sign up and log in to the platform:
- Visit Ubersuggest’s website “https://neilpatel.com/ubersuggest/.”
- Sign Up: You can either buy the premium subscription or opt for the free plan. The free plan offers limited searches per day, while the paid version provides unlimited access to keyword research and advanced SEO features.
- Log In: You can also use your Google account to log in quickly.
- Once logged in, you will be directed to the Ubersuggest Dashboard.
Once you are on the dashboard, you can find all the features on the left side of the screen. From there, select Keyword Explorer to start analyzing keywords.
Also Read: Google Keyword Planner: How to Set Up & Use It for Keyword Research
What is Keyword Explorer?
Keyword Explorer is a powerful feature of Ubersuggest that helps users discover high-ranking keywords by analyzing various metrics like search volume, competition level, cost-per-click (CPC), and related keywords. This tool is essential for selecting keywords that can drive traffic to your website and improve your SEO strategy.
Key Metrics in Keyword Explorer
Some of the most common key metrics in Keyword Explorer include:
- Search Volume: Indicates how many times a keyword is searched monthly.
- SEO Difficulty (SD): Measures how difficult it is to rank organically for a keyword.
- Paid Difficulty (PD): Measures how difficult it is to rank for a keyword with paid ads.
- Cost-per-click (CPC): Determines the price advertisers pay for each click on an ad targeting this keyword.
By analyzing these metrics, you can choose the best keywords to target and create optimized content that ranks well on search engines.
How to Conduct Keyword Research Efficiently?
Keyword research is an important step to optimize your SEO campaigns. With proper keyword research, you can identify and rank for keywords that boost your website’s traffic. Follow these steps to conduct effective keyword research using Ubersuggest:
Step 1: Open Keyword Explorer and Go to “Keyword Research and “Keyword Overview” in the Ubersuggest dashboard. (All the features are listed on the left side of the screen).
Step 2: Enter the keyword you want to search for.
Step 3: Select Language and Location like English, Hindi, or others, and select the country you want to target (India, USA, etc.)
Step 4: Click on Search and the tool will generate a detailed keyword report with various metrics like Volume, PD, SD, and CPC.
For example, if you search “game development company,” Ubersuggest will display its search volume, SEO difficulty, Paid Difficulty, and CPC. By analyzing this data, you can decide whether this keyword is worth targeting.
You can use the Keyword Overview feature to find out the metrics of your keyword and how to rank for it. Besides these, you can also scroll down to find Search Intent- Navigational Transactional, Commerical, and Informational.
It also shows the Search Volume History for both desktop and mobile searches.
Also Read: Moz Keyword Explorer, AnswerThePublic & Keyword Research Sheet Guide
Keyword Ideas: Find the Best Keywords According to Your Niche
Another useful feature of the Keyword Research tool is “Keyword Ideas.” Based on a target keyword, you can find various keyword suggestions in the form of related words, questions, prepositions, and comparisons.
These suggestions help users discover new keywords according to their niche and expand their SEO strategy.
For example, the target keyword “Affiliate Marketing” offers various keyword ideas like “Affiliate Marketing on Amazon,” “What is Affiliate Marketing,” “Affiliate Marketing Meaning,” and more.
Types of Keyword Suggestions in Ubersuggest
In the Keyword Overview and Keyword Ideas section, users can also find various types of keyword suggestions based on 4 categories. These are- Suggestions, Questions, Prepositions, and Comparisons.
Suggestions
This displays keywords that are closely related to your search query.
Example: Searching for “digital marketing course” suggests:
- Digital Marketing Course Cost
- Digital Marketing Course Online
- Digital Marketing Course Bangalore
Questions
As the name suggests, this displays commonly asked questions related to your keyword.
Example: Searching for ”Google Ads” will suggest:
- What’s Google Adsense?
- How Google Ads Work?
- Is Google Ads Free?
Prepositions
It suggests keywords that include prepositions like for, with, and to.
Example: Searching for “Content Writing” will suggest:
- Content in writing
- AI for content writing
- Apps for content writing
Comparisons
The name is self-explanatory. It shows comparison-based keywords (typically in “vs” format).
Example: Searching for “WordPress” will suggest:
- WordPress vs WebFlow
- WordPress vs Wix
- WordPress vs HTML
How to Analyze Competitor Keywords?
Ubersuggest also offers another powerful feature to analyze your competitors. The “Traffic Analyzer” feature allows you to see which keywords are driving traffic to your competitor’s websites. By analyzing this data, you can identify gaps in your own strategy and discover new keyword opportunities.
Steps for Competitor Analysis
- Enter the Competitor’s Website URL in “Traffic Analyzer.”
- Check their top-ranking pages.
- The tool will display their domain’s Organic and Paid Traffic along with Domain Authority and Backlink Count.
- By scrolling down, you can find the SEO Keywords Ranking for the past year and the Top SEO pages categorized by country.
- You can also Identify organic keywords that bring traffic to their site.
For example: If you analyze “backlinko.com,” Ubersuggest will show the keywords that help this website rank on Google.
How to Save and Export Keyword Lists?
If you want to save your keyword research and explore it on your local drive, Ubersuggest provides a Keyword List feature. Here is how you can do it:
- Select the Keywords you want to save.
- Click “Add to List”
- Click on Export to CSV and save your keyword list for use in Excel or Google Sheets.
And it is as simple as that. You can now access the keyword list locally or from your Gmail account via Google Sheets.
Final Words
Ubersuggest’s Keyword Explorer is a powerful tool that benefits both beginners and experts in SEO. By conducting proper keyword research, analyzing search trends, and using competitor insights, you can develop a successful SEO strategy for your website. Moreover, the SEO tool also provides a ton of useful features that can help optimize your campaigns by finding keywords that you might have missed. Proper utilization of these SEO tools to ensure success in SEO and staying ahead of the competition.
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